Cross-Cultural Marketing

Alistair Young

Jan 16, 2018 — 1 min read

“There is no engineering reason, given appropriate design safeguards against cross-contamination, why one should not simply bolt a base-model food-fabber onto the back of a portable latrine. Since most excretions make good chowfab feedstock for the excreting species, biochemistry being what it is, this is merely an efficient application of closed-circle life-support principles.

“We even have a certain sympathy for the designers’ belief that the intended users of the Refugium Chowfab 1100, those being dwellers in refugee camps and disaster-struck regions, should consider their circumstances more than sufficient motivation to shed any remaining squeamishness about the diameter of the local circle of life.

“Nothing, however, excuses Paltraeth Materiel’s choice of the slogan – emblazoned upon each 1100 with accompanying market-cute animated logo – ‘When The Shit Hits The Fan, Eat It’.”

– Eye on Specifications, Summer 7292 issue

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