If language is not correct, then what is said is not what is meant;
if what is said is not what is meant, then what must be thought remains unthought;
if what must be thought is not thought, then what must be done remains undone;
if this remains undone, apprehension of truth and beauty will deteriorate;
if apprehension goes astray, the people will act poorly in helpless confusion.
Hence there must be neither arbitrariness or ambiguity in what is said.Aurí Péng, philosopher of Ochale, quoted in the charter of the Conclave of Linguistics and Ontology
This matters above everything.
Author’s note: This is inspired/based on a quotation from K’ung-fu-tzu, on the Rectification of Names (see The Analects of Confucius, book 13, verse 3, for the original), modified in accordance with the then state of Imperial philosophy. I think it fits quite well.